Bloomberg

Record-fast mobile application redesign

The flagship consumer media app of Bloomberg distills 100 billion daily market ticks into business insights for 50+ million monthly viewers.

With the assistance of AgileEngine, Bloomberg’s engineering team successfully redesigned and implemented this app in record time — in just 5 months.

Bloomberg
bloomberg
  • Technology
    React Native, Redux, RxJS, JavaScript, Swift, Objective-C, Xcode, Java, Android SDK, Android Studio, Jenkins, Jest, Appium, Crashlytics, Appetize.io, React
  • Domains of expertise
    Mobile development, front-end development
  • Business domain
    Digital media

Better mobile UX for a multimillion audience

In 2016, Bloomberg engaged our nearshore experts in the process of transitioning its business news apps to a cross-platform technology based on React Native. New and little-explored at the time, this library had been released by Facebook as an efficient cross-platform technology that promised near-native performance.

Migration to React Native also offered a more unified look and feel consistent with the branding strategy of Bloomberg.

Bloomberg 1 Bloomberg 2 Bloomberg 3 Bloomberg 4

Deliverables

  • Merging of native apps iOS and Android app into a unified cross-platform solution
  • A/B testing of experimental features and UI elements
  • Feature development for the new app, including audio and video streaming, data analytics, and more
  • Web UI development with React
  • Maintenance of the old iOS and Android applications during the transition
  • Automation testing
  • Mobile UI testing on devices and emulators

Business Outcomes

  • With the assistance of experts from AgileEngine, the engineering team of Bloomberg finished the transition in just 5 months.
  • The resulting app has been featured by Facebook on the React Native Showcase.
  • The new app got 10,000,000+ installs with 4.6 stars on the App Store and 4.3 stars on Google Play.

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