TechStyle

Future-proof UI development for a fashion innovator

TechStyle Fashion Group is an online subscription service with 5 million active members and a progressive approach to design and merchandising.

A data-driven company to its core, TechStyle researches the values, interests, and passions of consumers to launch fashion brands that target specific demographics. The company also collaborates with celebrities like Rihanna, Avril Lavigne, and Kate Hudson to boost consumer engagement.

Strengthening the digital presence of TechStyle brands became the ultimate guiding principle of our work with this company.

TechStyle
TechStyle TechStyle 2 TechStyle 3
  • Technology
    React, Redux, Next.js, Styled Components, Jest, Bitbucket, Git Hooks, Jenkins, Prettier, Eslint

Building a technology foundation to help our client grow

Our initial focus with TechStyle was on the development of a feature-rich web application for our client’s fashion brands. Mindful of TechStyle’s growth strategy, we’ve developed UI component libraries reusable across our client’s current and new projects. Our engineers also helped improve the UI of the company’s customer-facing app and integrated it with third-party services, helping streamline the checkout experience.

The AgileEngine team has also contributed to the internal software, as well as dev and business processes at TechStyle. Namely, we’ve provided a set of codeless tools enabling the marketing and customer support teams to manage languages, currencies, and content across multiple brands.

TechStyle 1

Deliverables

  • Architecture and development of an e-commerce/web application from scratch
  • Responsive web design and UI development
  • Development of new UI components (including splash page, navbar, cart page, payment information, shipping information, checkout, and more)
  • Development of tools that enable non-engineers to manage languages, currencies, and content across multiple digital brands
  • Integration with third-party services for checkout (e.g. Borderfree)
  • DevOps (setting up reusable dev processes)
  • Scalability improvements enabling the solution to support millions of users
  • Automated testing and bug fixing

Business Outcomes

TechStyle can reuse the components and processes delivered by our engineers to save significant amounts of time and resources when launching new projects.

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