Main website support and optimization for Bleacher Report

60+ million monthly views, 12+ million Instagram subscribers, 8.2+ million Twitter subscribers—these numbers are all about Bleacher Report. Headquartered in San Francisco, this digital media giant covers authentic moments and fresh insights into NFL, NBA, MMA, fantasy sports, sports culture, and other highlights.

One of the fastest-growing sports publishers, Bleacher Report needs to maintain a strong presence across digital channels. The company used AgileEngine to provide excellent user experience for its massive audience.

• Technology
  RoR 4.2, JavaScript/ES6, React.js, PostgreSQL, MySQL, Kafka, Redis, RabbitMQ
• Domains of expertise
  Media software, enterprise software, full-stack development
• Business domain
  Digital media

Building tools to support and optimize Bleacher Report’s website

Our full-stack development experts handled the conversion of Bleacher Report’s content to mobile formats for AMP, Facebook Instant Articles, and Apple News. The resulting solution ensured load times of less than 1 second on mobile, which had a major impact on the overall user experience.

Our team also owned the development of a data aggregation service complete with a modern UI. The solution we’ve built enables scheduling and customization of data flow for marketing experiments, data extraction, and data synchronization. In addition, our developers built the administration tools that support the main website of Bleacher Report.

Deliverables

• Optimization of content delivery for Google Accelerated Mobile Pages, Facebook Instant News, and Apple News
• Integration with external platforms
• Development of internal tools that enable marketing experiments as well as data extraction and synchronization
• Development of administration tools that support the main website
• Backend development with Ruby/Rails, Kafka, RabbitMQ, Redis, PostgreSQL, and MySQL
• UI development with React

Business Outcomes

• The optimization for mobile formats carried out by our experts enabled Bleacher Report to reach new audiences. The increased content loading speed has also significantly improved the company’s mobile UX.
• With new data aggregation tools, the marketing and design teams of Bleacher Report acquired new insights into the behavior of the company’s audience.
• A set of developed administration tools simplified day-to-day tasks for developers and administrators.

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