Deloitte says there were 250+ media streaming channels in the US in 2018, with the average user subscribing to only three or four. This makes for fierce competition. How do you win in a market like this?
Fixing content discovery seems like a workable tactic. According to Deloitte, people spend up to an hour a day searching for content, which leaves plenty of room for optimization. Two traditional strategies that media businesses pursue are exploration of new formats and expansion of content reach. Gaining user trust is yet another course of action that has become painfully relevant amid the 2018’s influx of fake news and privacy breaches.
Each of these represent approaches and strategies that our clients follow. A significant portion of the AgileEngine portfolio are products for media brands, including viral video platforms and global newspapers and magazines. Let’s see what technologies can help companies of this type succeed in the crowded media space of 2019.