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AI-powered AdTech trusted by Microsoft, Verizon, and Toyota

A programmatic advertising SaaS trusted by AdAge 100 brands like Microsoft, Audible, and Verizon engages AgileEngine in modernizing its technology platform and product. The solutions introduced by our team are integral to business-critical functionality like campaign audit, analytics, and optimization. Leveraging cutting-edge technology and engineering approaches, our experts re-architected the company’s main API and web apps and developed new AI solutions powering campaign analytics.

Industries

AdTech, Advertising, Marketing, B2B, SaaS

Services

AI engineering, Data engineering, Full-stack development, UI development, Backend development

Solutions

AI, Data pipeline, B2B application, UI architecture, Product architecture, API, System optimization

Technologies

Python, AWS, Amazon Sagemaker, Pytorch, Golang, TypeScript, PHP, Symfony, Laravel, Node.js, Express.js, React.js, Angular.js, Vue.js, Java, Spring, AWS, K8s, CloudFormation, Docker, MySQL, PostgreSQL, Kafka, RabbitMQ, Elasticsearch, Helm, Chrome Headless, MongoDB, Grafana, Prometheus, Kubernetes

Outcomes
and highlights

  • While using AWS to maximize scalability and speed up time-to-market, our AI/data experts developed custom solutions and state-of-the-art algorithms unavailable on the AWS platform.
  • The architecture built by our full-stack engineers significantly improved the client’s ability to handle traffic spikes while working with premium publishers like CNN, BBC, and Buzzfeed

Solutions overview

AI and data solutions bringing computer vision to AdTech

The AI/ML systems delivered by AgileEngine utilize object detection models and image clustering algorithms, bringing computer vision to ad analytics and optimization. Our experts took ownership of model design, training, and optimization while also handling the infrastructure needed to run AI/ML tools.

Key deliverables

  • Computer vision model detecting overlaid graphics and text
  • Computer vision model clustering images belonging to the same scene
  • Data labeling process leveraging AWS Sagemaker Ground Truth
  • Model training and optimization on Sagemaker Notebooks and training jobs
  • Deployment as serverless endpoints on the AWS Sagemaker infrastructure
  • R&D experiments involving state-of-the-art models customized with AWS EC2 Instances
  • Collaboration with the client’s product team on planning and the architecture/design of machine learning solutions
  • Design and analysis of metrics for the evaluation of product features and their impact

Technologies

  • Python, AWS, Amazon Sagemaker, Pytorch, Golang, TypeScript, PHP, Symfony, Laravel, Node.js, Express.js, React.js, Angular.js, Vue.js, Java, Spring, AWS, K8s, CloudFormation, Docker, MySQL, PostgreSQL, Kafka, RabbitMQ, Elasticsearch, Helm, Chrome Headless, MongoDB, Grafana, Prometheus, Kubernetes

Backend and UI solutions for campaign management

AgileEngine’s full-stack engineers played a key role in creating B2B applications that enable the monitoring and management of campaign performance. By revamping and building new solutions from scratch, our team helped boost the scalability, reliability, and precision of the company’s core services.

Key deliverables

  • Advertisement audit system implemented from scratch
  • Ad audit app UI and more web applications built from scratch, with a focus on extensibility and scalability
  • AI solutions for content metadata generation and ad placement optimization
  • Main API decentralization into microservices replacing a monolithic legacy architecture and enabling more effective management of traffic spikes
  • Features for backend microservices written in PHP, Node.js, and Java
  • Flagship web app migration from Angular.js to React.js
  • Contributions to the development of the company-wide standard for technical specifications reducing scope creep

Technologies

  • Golang, TypeScript, PHP, Symfony, Laravel, Node.js, Express.js, React.js, Angular.js, Vue.js, Java, Spring, AWS, K8s, CloudFormation, Docker, MySQL, PostgreSQL, Kafka, RabbitMQ, Elasticsearch, Helm, Chrome Headless, MongoDB, Grafana, Prometheus, Kubernetes

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