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Omnichannel MarTech for an e-commerce giant

case study

Industries

E-commerce, Advertising, Digital marketplace, Marketing

Services

Full-stack development, Software testing, QA and software testingautomation, Mobile development

Solutions

Enterprise applicationsolution, API, Data pipelines, Test automation

Technologies

Java, Scala, Ruby, HTML5, Swift, Objective-C, JavaScript, Apache Hive, Sinatra, Scala, Kafka, Gatling, SBT

Outcomes
and highlights

  • Less than 100-millisecond overhead achieved for data processing
  • Record-breaking Black Friday and Cyber Monday sales reported by the client through broader customer reach, contributing to 25% YoY growth
  • 4.1-star rating on Trustpilot, 4.2 stars on Influencer, and 9.6 stars on BritainReviews earned by the company thanks to UX improvements unlocked through A/B testing

Solutions overview

A/B testing at a scale of 87 million e-shoppers

We designed the system in close collaboration with the client’s internal team, using RESTful principles and micro­services to ensure scalability, maintainability, and performance. Our experts delivered the solutions following test-driven development, SCRUM, and continuous integration to establish and maintain an effective, frictionless product development process.

Key deliverables

Architecture and full-stack development of an omnichannel A/B testing system with REST and microservices
Data collection solutions interfacing with a data warehouse, leveraging stream processing, and keeping the overhead under 100 milliseconds per request
Complete coverage with unit, performance, and UI tests for each part of the system

Technologies

  • Java, Scala, Ruby, HTML5, Swift, Objective-C, JavaScript, Apache Hive, Sinatra, Scala, Kafka, Gatling, SBT

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