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Omnichannel MarTech for an e-commerce giant

A digital marketplace offering daily deals on goods, services, and activities across 48 countries engaged AgileEngine to create business-critical enterprise solutions. Our full-stack development and data experts built an A/B testing system enabling our client’s marketers to reach 87+ million customers across the web and mobile.

Industries

E-commerce, Advertising, Digital marketplace, Marketing

Services

Full-stack development, Software testing, QA automation

Solutions

Enterprise solution, API, Data pipelines

Technologies

Java, Scala, Ruby, HTML5, Swift, Objective-C, JavaScript, Apache Hive, Sinatra, Scala, Kafka, Gatling, SBT

Outcomes
and highlights

  • The resulting solution demonstrated excellent performance across web, mobile and email channels with an overhead of less than 10 milliseconds.
  • Benefiting from a broader customer reach, the company achieved record-breaking Black Friday and Cyber Monday sales in North America, reporting a 25% YoY growth.

Solutions overview

Project overview: A/B testing at a scale of 87 million e-shoppers

We designed the system in close collaboration with the client’s internal team, using RESTful principles and micro­services to ensure scalability, maintainability, and performance. Our experts delivered the solutions following test-driven development, SCRUM, and continuous integration to establish and maintain an effective, frictionless product development process.

Key deliverables

  • Architecture and full-stack development of an omnichannel A/B testing system with REST and microservices
  • Data collection for backend processing (with a data warehouse and stream processing) while keeping the overhead under 100 milliseconds per request
  • Complete coverage with unit, performance, and UI tests for each part of the system

Technologies

  • Java, Scala, Ruby, HTML5, Swift, Objective-C, JavaScript, Apache Hive, Sinatra, Scala, Kafka, Gatling, SBT

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