AI-powered navigation app redesign driving 5,000+ new subscribers

AgileEngine’s UX/UI experts led the redesign of an AI app that enables leisure drivers to discover and navigate more than 1 million scenic routes across North America and Europe. The client’s patented AI technology identifies the world’s most complex, twisty, and enjoyable roads, turning navigation into an experience rather than a utility.

Our Design Studio reimagined the app’s core UX/UI. By embedding AI-driven logic directly into the core experience, we ensured the app feels intelligent, intuitive, and fun from the very first interaction.

Hero image

Industries

Mapping and geospatial technology, Travel, Transportation, Artificial intelligence

Services

UX/UI design, UI development, Prototyping, R&D, Redesign, Feature development

Solutions

Mobile application, UI architecture, Product architecture, AI, Personalization, B2C application, MVP

Technologies

Figma, FigJam, Miro

AI tools that powered our workflow

Copilot, Cursor, ChatGPT

Outcomes
and highlights

  • 5,000+ new subscribers attracted by the app following our redesign

Solutions overview

Project overview

UX/UI redesign and product validation for market growth

Our Design Studio conducted a full UX/UI overhaul of the iOS application to validate a refreshed freemium concept with early adopters and investors. The engagement began with deep product-market fit research, including interviews with existing users and competitive analysis across navigation and mapping apps. These insights informed a cleaner, more professional visual language and a redesigned user flow focused on fast discovery of the best driving roads.

The new design emphasizes ease of use, personalization, and social interaction, enabling users to modify, save, and share their favorite routes and driving experiences.

Key deliverables

  • End-to-end UX/UI redesign of the iOS application
  • AI-powered route recommendation logic surfaced through intuitive UI patterns
  • Integrated functionality allowing users to save and share personalized driving experiences and preferred routes
  • UI architecture optimized for real-time GIS data processing, dynamic route adjustments, and offline functionality
  • Freemium model validation preparing the client for investor presentations
  • Social networking features enabling route sharing among the driving community
  • Competitor analysis conducted to ensure feature parity and differentiation
  • Product-market fit research, including user interviews and competitive analysis

Technologies

Figma, FigJam, Miro

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