E-commerce modernizations impacting 200+ digital storefronts
AgileEngine has been a strategic engineering and design partner to a Fortune 500 brand recognized among the world’s top-3 beauty and luxury cosmetics companies. Our experts modernized the software platform underlying the company’s 200+ digital storefronts, improving critical e-commerce KPIs, industry-specific capabilities, and system resilience.
Industries
Recruiting, Human resources, Search engines, Advertising, Workforce management, Employee management, Data analytics
Services
Architecture, Redesign, Full-stack development, Front-end development, Backend development, Mobile development, UX/UI design, QA and software testing, Feature development, Modernization, Accessibility (a11y)
Solutions
Web application, Mobile application, Test automation, System optimization, Computer vision, Augmented reality (AR), Payments
Technologies
React.js, React Native, Next.js, TypeScript, JavaScript, jQuery, MobX, styled-components, Storybook, Three.js, OpenCV, Google Voice API, Elixir, Phoenix Framework, Drupal, PHP, Perl, Moose, Oracle, GraphQL, Node.js, AWS, Docker, Jenkins, Varnish Enterprise, Akamai, Sumo Logic, Sentry, Datadog, TestCafe, Postman, Nx Monorepo, Preact, Tailwind, Sass, Figma, Jest, Polaris, Shopify, Lighthouse CI, YouTube API, Google Client API, REST, Chrome Extensions
AI tools that powered our workflow
Microsoft Copilot
Outcomes
and highlights
- 76% faster first meaningful render time across digital storefront experiences
- 124% higher auto-replenishment conversion rate after UX/UI redesign and optimization
- $3M in sales protected during Black Friday traffic peaks through improved platform resilience
- 64% decrease in product return rates following AR-based virtual try-on rollout
- 7% lower checkout abandonment rate after payment and UX modernization
- 4.5 usability score achieved through enterprise tool redesign, up from 3.1
“Thank you to the whole team for the great support and partnership. The engineers brought exceptional technical minds, genuinely wanting to see the project succeed. They have been integral members of my team, helping to define and improve everything we did together.”
– Director, Vendor Management
Solutions overview
Core e-commerce systems: from optimizations to new functionality
AgileEngine accelerated the strategic migration of the client’s e-commerce platform, re-architecting legacy Drupal solutions into a modern JavaScript-focused stack. Building on this foundation, our experts delivered new e-commerce functionality leveraging artificial intelligence (AI), augmented reality (AR), voice recognition, and other leading-edge technology.
Key deliverables
- Migration to Shopify with heavily customized themes, customer account extensions, and reusable architecture
- Omnichannel “buy online, pick up in store” (BOPIS) functionality enabling seamless inventory visibility and local pickup options
- Checkout and payments architecture covering 10+ regional gateways, including Stripe, Alipay, PayPal Braintree, Adyen, and PayU, with segmented release support for A/B testing
- AI-driven lead management tools supporting customer engagement, business operations, and sales enablement initiatives via intelligent automation
- Virtual try-on based on augmented reality (AR) and computer vision, contributing to a 64% drop in return rates
- Voice recognition with profanity filtering to make product search more accessible and intuitive
- Loyalty API rollouts across multiple brands and regions with reusable frameworks for future deployments, and fixes eliminating offer miscalculations
- Varnish Enterprise caching keeping stores online during a Black Friday traffic spike and preserving an estimated $3M in sales during a partial outage
- Automated end-to-end testing and streamlined release processes leading to faster, more reliable deployments
Technologies
React.js, React Native, Next.js, TypeScript, JavaScript, jQuery, MobX, styled-components, Storybook, Three.js, OpenCV, Google Voice API, Elixir, Phoenix Framework, Drupal, PHP, Perl, Moose, Oracle, GraphQL, Node.js, AWS, Docker, Jenkins, Varnish Enterprise, Akamai, Sumo Logic, Sentry, Datadog, TestCafe, Postman, Nx Monorepo, Preact, Tailwind, Sass, Figma, Jest, Polaris, Shopify, Lighthouse CI, YouTube API, Google Client API, REST, Chrome Extensions
UX/UI, accessibility, and discoverability improvements
The performance optimizations and UI solutions implemented by our front-end developers made the client’s digital store-fronts feel more responsive, decreasing bounce rates. In the meantime, our Design Studio revamped the company’s internal tools and redesigned client-facing properties, making them more brand-consistent and streamlining critical e-shopping scenarios.
Key deliverables
- Skeleton UI patterns with animated placeholders and frontend optimizations that reduced first meaningful render time by 76%
- Reusable component libraries and design systems powered by design tokens, enabling consistent experiences across multiple digital properties
- UX/UI design solutions boosting auto-replenishment conversions by 124% and decreasing checkout abandonment by 7%
- In-store booking and consultation tools redesigned for an iPad-native UX, improving usability score from 3.1 to 4.5
- Accessibility (WCAG 2.1 AA) standards alignment for store locator and appointment booking modules
- SEO enhancements covering structured data for brand knowledge panels, video object schema integration via YouTube API, configurable meta tag modules for product pages, and localized Organization schema
Technologies
React.js, React Native, Next.js, TypeScript, JavaScript, MobX, styled-components, Tailwind, Sass, Figma, Jest
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