Checkout UX overhaul for a global sock and apparel brand

Happy Socks, a fashion brand known in 90 countries, particularly for its collaborations with Adidas, Snoop Dogg, and The Rolling Stones, engaged AgileEngine to revamp critical e-shopping experiences. Our redesign and optimizations eliminated checkout friction and conversion bottlenecks across the company’s digital storefronts, which support more than 20 million annual sales.

Hero image

Industries

E-commerce, Direct-to-consumer (DTC), B2C, Consumer services, Fashion, Retail

Services

UX/UI design, UI development, Architecture, Redesign, Feature development

Solutions

Web application, UI architecture, Integration, System optimization

Technologies

Nuxt.js, Vue.js, Storyblok, Brink Commerce, Adyen, Attentive

Outcomes
and highlights

  • Resolution of the ambiguity around U.S. sales tax information in the checkout experience

Solutions overview

Project overview

Translating UX insights into e-commerce modernization

Our UX/UI experts audited the client’s checkout journey, benchmarking it against e-commerce industry standards to identify cognitive friction, competitive gaps, and structural UI issues. Leveraging these findings, they streamlined the cart and checkout experience, refined third-party integrations, and standardized UX functionality across major browsers and devices.

Key deliverables

  • UX audit of the checkout journey, uncovering usability and conversion improvement opportunities
  • Redesign and development streamlining the path to purchase across key transactional touchpoints, including cart navigation, cart bubbles, sticky CTAs, and product sections
  • UI overhaul and optimizations spanning payments, checkout (including checkout header template unification), cart responsiveness, and forms
  • Resolution of ambiguity around U.S. sales tax information in the checkout experience
  • Integration adjustments, including visual modifications to Adyen payments, refinement of checkout behavior for Attentive marketing pop-ups, and coordination of data flows with the Brink Commerce backend
  • Cross-browser compliance and rollout strategy covering responsive navigation and standardized device-specific validation alerts and error handling across platforms

Technologies

Nuxt.js, Vue.js, Storyblok, Brink Commerce, Adyen, Attentive

See more success stories

Scroll to Top