Admit it, we all love viral videos. Silly videos of cute animals, collections of epic fails, inspirational stuff — there’s always something that resonates with us. After all, videos go viral for reason, right?
Actually, in the brave new world of today, there are multimillion-dollar businesses invested into videos of this sort. So whenever you see a video of a squirrel drinking a milkshake — or some dudes attempting a triple frontflip while slacklining — there might a crew of media brainiacs behind it. And these people do a ton of work to discover, curate and promote videos that have, what they call it, viral potential.
Now, our big news for today is that we’ve started working with a media business that revolves around viral videos. Our new client is an international entertainment company with a monthly audience of more that 2.5 billion people.